TALKdesign Podcasts

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Talk Design

January 23, 2023

Jennifer Briggs is executive vice president/chief executive officer of the Texas Society of Architects. Briggs joined the organization in June, 2021, and is responsible for leading and managing the TxA staff and fulfilling its mandate to support the Society’s mission to be the voice for Texas architecture, supporting the creation of safe, beautiful, sustainable environments.

Briggs served as the president CEO of the Indiana CPA Society in Indianapolis, IN prior to joining TxA. Throughout her almost 30-year career Briggs has served in a myriad of roles in national and state associations and in an association management and lobbying firm. She has experience in all aspects of association management and cares deeply in the value associations bring to professionals, communities and students.

Briggs earned a degree in marketing from Marian College and an MBA from Butler University. She is a Certified Association Executive (CAE), she is a member of both the American Society of Association Executives (ASAE) and the Texas Society of Association Executives (TSAE).

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Talk Design

January 16, 2023

At the forefront of this elite market, Danckert Real Estate is the area’s premium property specialist. Showcasing Mt Martha’s luxury, prestige, and high-end homes, Danckert Real Estate has set the record sale price for both Mt Martha and Mornington, has the highest median price in the area, and has achieved three of the top five sale prices in Martha Cove. 

“These ground-breaking milestones are the result of our superior marketing approach which attracts the most qualified and financially-able buyers.,” explains Founder and Director, Sam Danckert. “Most importantly, we serve our customers more effectively than any other agent, having been awarded the greatest number five-star customer reviews in our service area on”

Since its inception in 2017, Danckert Real Estate’s intention has been focused on the premium property market in Mt Martha, Mornington and Martha Cove. They always wanted to align themselves with Vendors who have similar values to their own and establish a highly concentrated portfolio of buyers seeking a specialised, high quality real estate solution. 

Adds Sam, “To us, premium is not just about luxury or a hefty price tag, it’s about a quality residence that offers a unique or sought-after element, be it the location, the view, the interior design, or the architectural features.”

There has been a distinctive evolution of Vendor attitudes since the agency launched in what has developed from a more regional mindset to one focused on quality presentation. Their fresh and innovative attitude combined with a commitment to premium branding has seen a welcome increase in the presentation of properties. This widespread change has been driven by them guiding, educating, and informing their Vendors so that every touchpoint of the sale process is of the highest quality. From the photography and videography to the property brochures to the standard of our home inspection process, every aspect of the campaign is carefully considered. 

“Being first to market with individual property videos, individual property domains and retargeting strategies has helped develop our Vendors’ understanding and acumen, and our industry partnerships are stringently curated with collaborations forged on consistency and quality,” says Sam.

“Since launching Danckert Real Estate, Sam has had a clear and unwavering vision and brand direction. The corporate colours and logo, the head office design, the corporate and community events, the marketing and communication strategies and the emotive videography and photography that capture the Vendors’ properties - every touchpoint is mindfully considered to encapsulate the team’s united goal of being the area’s premium property specialists.”  Melanie Quirk, PR & Communications.

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Talk Design

December 19, 2022

The Alexandra Senter, CEO of The Big Smoke Media Group and commentator on radio and TV.

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Talk Design

December 13, 2022

"The 6 most costly mistakes designers make that stop them winning great projects and earning high fees"

Today’s tip relates to Module 6 on the LCC. 

Key point: Are you getting paid for pre-design research? With the Low Commitment Consultation, you can systematically win clients before they hire an architect (eliminating all possible competition).

Real World Example: Graham Irwin is the Principal of Essential Habitat Architecture based in California.

Graham shares his pleasant surprise about selling his LCC. 

‘Just had the 2nd client sign up for an LCC, aka “Project Planning Service.” Frankly, he seemed like he might be cheap, though he and his wife do want to do a renovation badly, so I was expecting he’d be scared off. 

‘Instead, he got back to me and asked about the difference in the tiers of service. I really enjoyed being able to explain that they were intended to allow people who want to do more legwork to save some money or people who don’t have the time or inclination to have much of the work done for them. 

‘A few days later, he’s in.’

Benefits of the LCC: When you win an LCC client, which should be easier than winning a design client (because the commitment is infinitely smaller), they are five times more likely to make a second purchase of your design services than a non-client.

Next steps: Review Module 6 on the LCC. 

PS: Watch my short video on pricing your architectural services in tiers.

PPS: Follow us on Instagram @archmarketing and check out my reel on ‘Why Architects Should Sell Slow.’

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Talk Design

December 5, 2022

Richard Dudzicki, is the founder and director of RDA Architects Ltd. 

Starting with a team of just 3 people and £2,000 funding from The Prince's Trust, RDA now employs a team of 10-15 people and is now turning over more than £1,000,000. The practice works on projects worth around £20 million. RDA are purveyors of BIM and are exploring the use of virtual reality in the Architectural Profession. The practice has a commitment to working with new technologies, off-site construction and Passivhaus design. At least 20% of time is spent working with R&D in the industry exploring new sustainable ideas. To date RDA have built eight certified Passivhaus’s and are striving to meet London’s 2050 Net Zero commitment. As “ LETI Pioneers” Richard and his team are experts in this field.

Richard comes from a second-generation immigrant Polish speaking family, born in London. He has travelled extensively in search of his family’s epic refugee and 2nd world war tale.

His undergraduate Architecture degree was gained in Liverpool, whilst gaining a distinction for his post-graduate qualification in London using Film as a base for studying Architecture. He has been a lecturer for some ten years at Chelsea College of Art, Greenwich and Southbank University. He has had a column in Building Design, written in other publication and appeared on the BBC.

He has worked in Hong Kong and Mumbai as an Architect. Though the longing of his motorcycle explorations beckoned for him to carry on exploring the world on two wheels. From Nepal to India to the States on a Harley. He still prefers two wheels to four, though now cycling.

His firm RDA are an internationally experienced, multi-award-winning studio, celebrating 25 years in practice. Their core work is the design and delivery of innovative, ecologically sensitive buildings that encourage a better, cleaner way of living and working. They are highly regarded by clients and industry for delivering certified Passivhaus schemes, embracing modular and offsite construction, achieving planning on awkward or sensitive sites, and designing beautiful bespoke interiors.

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Talk Design

December 1, 2022

Both born and raised in California

Torie’s Dad was a painting contractor

My Dad was a General Building contractor Both grew up in the industry. Married 30 years, 2 kids, 2 grandkids, we are General Contractors who specialize in difficult builds and save projects.

Gregg Smith is a team leader on and off camera. Strategist with a reputation for motivating the workforce through positive reinforcement. Design-build expert in all phases of construction, Licensed General Contractor and Building Inspector. 

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Talk Design

November 28, 2022

Hoek founders Conor Coghlan and Brian Chu met while studying Architecture at the Harvard Graduate School of Design. After practicing Architecture in New York for a number of years they both decided to start their own design and fabrication firm, A05 Studio.

Born in Dublin, Ireland, Conor came to the US in 2012. Conor received the Peter Rice Scholarship to the Harvard Graduate School of Design and graduated with a Masters in Architecture in 2015. He then worked for world-renowned Architect Toshiko Mori before founding the design-build firm A05 Studio. Conor was selected as one top emerging designers by ICFF in 2019 and has continued to innovate within the design industry most recently with the development of Hoek.

Brian graduated from the Harvard Graduate School of Design with a master's degree in architecture. He has been the lead designer and fabricator for multiple public installations throughout NYC. Before Founding A05 Studio, Brian worked for various architecture firms such as Grimshaw Architects, StudioKCA, RMA, and DDG Partners.

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Talk Design

November 17, 2022

As a young girl, Stefani watched, intrigued by her Dad’s architectural penmanship and drafting skills, as he designed and built their personal family home. From there, she was constantly sketching designs for “the perfect floorplan” and soaking up any design magazines she could get her hands on.

After high school graduation she spent her first two years of college studying Architecture at BYU Idaho. Widening her educational breadth, she changed her major to Interior Design and transferred to the FIDER-accredited Interior Design program at Utah State University. She graduated Magna Cum Laude from USU with her BS degree in 1996 and became NCIDQ certified in 2007. 

Throughout her 20+ years of design and construction experience, Stefani has worked as a staff designer for a boutique retailer, in furniture sales, as an independent design consultant, and as the lead architectural designer for a custom and production home builder. Her 10+ years designing homes for the custom and production builders gave Stefani an insider’s edge into quality and value- engineered home design and construction.

In 2015, Stefani opened her own residential design firm, Domani Home Design. Her typical clients are homeowners looking to “level up” their home environment. The home designs Stefani produces for them utilizes her unique SMART Cycle of Design© to create quality plans that tell the homeowners’ stories and fits their own personal lifestyle through the finished floor plans.

Stefani’s home designs have won multiple awards including several People’s Choice Award for the Cache Valley HBA’s Parade of Homes. Most recently, Stefani was privileged to implement her SMART Cycle of Design© for The House That She Built that was featured in the 2021 Utah Valley Parade of Homes. She is continuing her participation and volunteer work with the mission of THTSB to educate and provide opportunities for other women to join the residential construction industry.

Her design training courses teaching the SMART Cycle of Design© will be launched in the spring of 2022. She can be found on most social media platforms under the DomaniHomeDesign handle. 

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Talk Design

November 15, 2022

“Hi there, I'm Donna, the face behind the name.

Armed with a flat white and a fierce commitment to great design, the majority of my professional time is spent designing for our existing ongoing Clients.

Throughout the year, I take on a limited number of custom commissions, and specialise in Full Service Interior Design and Full Home Furnishing for medium to large scale Projects.

In short, I re-connect people with their homes in ways they never thought possible, add serious value and make it look next-level great.

My talented Team and I have designed homes for clients locally, nationally and internationally — we regularly work with ridiculously awesome clients like you ..

the ones ready to realise their dream and see a return on their investment.

I'm married to a handsome guy named Mark, and we both run busy, sleep- defying businesses with the help of our non-stop-talking 12 year old son and a much-loved coffee machine.

So nice to meet you!”

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Talk Design

November 3, 2022

From a journalist to television news investigative reporter to being featured on HGTV’s Unfinished Business as a host & designer, Shay Holland displays her passion for interior design.

Shay developed a love for design alongside her father. From a young age, Shay spent countless hours in her dad’s basement workroom learning to sand, stain, and restore antiques and barn sale finds to mix in with pieces he’d bring back from his tours of duty. Her father’s legacy lives on through her hard work ethic, creating something mundane into an adventure.

Shay honed skills in building houses with Habitat for Humanity, managing a design showroom, and taking night classes to earn her contractor’s license. Shay loves working with her hands and the idea of exploring the world from a living room.

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Architects and Building Design Professionals:

Learn How to Apply Pareto’s 80-20 Principle to Win More Projects in a FREE Architect Marketing Online Master Class with Richard Petrie.