December 13

 

Richard Petrie

By Talk Design

December 13, 2022


"The 6 most costly mistakes designers make that stop them winning great projects and earning high fees"

Today’s tip relates to Module 6 on the LCC. 

Key point: Are you getting paid for pre-design research? With the Low Commitment Consultation, you can systematically win clients before they hire an architect (eliminating all possible competition).

Real World Example: Graham Irwin is the Principal of Essential Habitat Architecture based in California.

Graham shares his pleasant surprise about selling his LCC. 

‘Just had the 2nd client sign up for an LCC, aka “Project Planning Service.” Frankly, he seemed like he might be cheap, though he and his wife do want to do a renovation badly, so I was expecting he’d be scared off. 

‘Instead, he got back to me and asked about the difference in the tiers of service. I really enjoyed being able to explain that they were intended to allow people who want to do more legwork to save some money or people who don’t have the time or inclination to have much of the work done for them. 

‘A few days later, he’s in.’

Benefits of the LCC: When you win an LCC client, which should be easier than winning a design client (because the commitment is infinitely smaller), they are five times more likely to make a second purchase of your design services than a non-client.

Next steps: Review Module 6 on the LCC. 

PS: Watch my short video on pricing your architectural services in tiers.

PPS: Follow us on Instagram @archmarketing and check out my reel on ‘Why Architects Should Sell Slow.’

Connect with Richard:

Check out some of our latest podcasts:

Heather McKinney

Transitioning from Principal to Founder, Heather McKinney reflects on her journey at McKinney York Architecture. Embracing the role of founder celebrates freedom and fulfillment, focusing

Listen now...
Heather McKinney

Marlon & Meryati Blackwell

Explore Marlon Blackwell's architectural journey, from childhood explorations near the Everglades to a career of merging art and design. His interdisciplinary approach, shaped by nature

Listen now...
Marlon & Meryati Blackwell

Mark Wellen

Mark Wellen, FAIA is co-founder and principal of Rhotenberry Wellen Architects in Midland, Texas. Drawing inspiration from the vast, inimitable landscape and the traditions of

Listen now...
Mark Wellen

DC Hillier Part 2

Join us as we continue on our Design conversation with DC Hillier. D.C. Hillier, renowned mid-century modern design expert, author, and Instagram influencer with 230,000

Listen now...
DC Hillier Part 2

DC Hillier Part 1

D.C. Hillier, renowned mid-century modern design expert, author, and Instagram influencer with 230,000 followers, discusses the enduring appeal of mid-century design, challenges in trends and

Listen now...
DC Hillier Part 1

Chuck MacBride

Charles MacBride, AIA, NCARB, CPHC® is an educator and an architect. He teaches at the University of Texas at Arlington and maintains a small practice.

Listen now...
Chuck MacBride

Paula Baker-Laporte

Paula Baker Laporte is an architect and building biologist, of the American Institute of Architects, and author of the fourth edition of "A Healthy House."

Listen now...
Paula Baker-Laporte

World of Design (Ep 1)

Welcome to "World of Design," where three design enthusiasts—Eric Dillman from the US, Rebecca Hay from Canada, and Adrian Ramsay from Australia—come together for an

Listen now...
World of Design (Ep 1)

Bang + Rizi

F A R   +  D A N G  is a multidisciplinary design office based in Dallas, Texas that is firmly engaged in the complexities

Listen now...
Bang + Rizi

Architects and Building Design Professionals:

Learn How to Apply Pareto’s 80-20 Principle to Win More Projects in a FREE Architect Marketing Online Master Class with Richard Petrie.

>