Brad Sugars started the ActionCOACH brand (formerly known as Action International) when he was in his early twenties. Today the company is internationally recognized as the leading global business coaching firm and one of the leading and most awarded franchises in the world today.
This episode shares valuable insights into business design, marketing, and creating a sustainable, saleable business. He emphasizes the importance of acquiring and retaining customers and staff, regardless of business size or industry. Brad discusses modern marketing strategies, stressing comprehensive online content and tools like Neuron Writer for SEO. He explains the significance of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), aiming for genuine engagement over superficial social media metrics.
Brad underscores the need for businesses to design shareable moments, enhancing organic promotion through customer-generated content. He highlights the importance of consistency and systemization in business, advocating for standardized procedures to ensure reliable customer experiences. Effective delegation is crucial, as trying to handle everything yourself can hinder growth. Success involves collaboration, leadership, and staying in your lane of genius.
